Choice Sales & Marketing

3156 E. La Palma Ave, Suite A
Anaheim, CA 92806
United States of America


Services //



Retail Strategy - Choice Marketing representatives are:

Highly experienced professionals
Equipped with clearly defined and focused objectives and strategies
Possessing an aggressive business and sales attitude coupled with a sense of commitment to excellence
Our retail coverage goes well beyond the selling process to include ongoing sales support, shelf and category management, in-store education and consulting.
Sales Support - Retailers count on the Choice Marketing Sales Force to become actively involved in all aspects of their business:

New Store Openings and Store Resets
Complete Category Resets
Category Updates
New Product Placement/Item Cut-In
New and Seasonal Program Management
Floor Display and Shipper Installations
Demos and Special Events
Point of Purchase Set-up

In-Store Education - Our expertise in the industry forges ongoing relationships with retail customers.

This enables us to:

Develop Marketing and Selling Strategies
Advise on Shelf Placement, Cross-Merchandising and Endcaps
Provide a consulting role for our buyers as needed

Demonstrations - Choice Marketing supports in-store product demonstrations.

Demo programs are developed by working with principals.
Demo activity is monitored.
Reports are available to our principals upon request.

Store Events - We support retailer events by providing Point of Purchase materials and samples.

Grand Openings
Taste Fairs
Customer Appreciations
Athletic and Charity Events

Distributor Coverage - Choice Marketing regularly visits regional distributors to arrange promotions, monitor the growth of each line and work creatively to increase sales.
Regional and National Shows - Choice Marketing participates in regional distributor shows:

Coordinating all organizational aspects of the show
Choice Marketing attends all national shows:

Meeting with principals and distributors to address future promotions and program projections
Meeting with key retailers and principals

Category Management - Where applicable, we have been responsible for category management, continually monitoring pricing, shelf positioning and SKU placement.
Sales Sheets - We create specialized vendor sales sheets and monthly focus sheets which are used as sales tools for Choice Sales representatives and distributor representatives.

They help to provide focus for sales reps and encourage retailers to make volume purchases.

OrdersOrder forms are entered into a database that allows us to report on the following:

New Item Placement
Bill-Back Information (product totals per vendor per location)