Highly experienced professionals Equipped with clearly defined and focused objectives and strategies Possessing an aggressive business and sales attitude coupled with a sense of commitment to excellence Our retail coverage goes well beyond the selling process to include ongoing sales support, shelf and category management, in-store education and consulting. Sales Support - Retailers count on the Choice Marketing Sales Force to become actively involved in all aspects of their business:
New Store Openings and Store Resets Complete Category Resets Category Updates New Product Placement/Item Cut-In New and Seasonal Program Management Floor Display and Shipper Installations Endcaps Demos and Special Events Point of Purchase Set-up
In-Store Education - Our expertise in the industry forges ongoing relationships with retail customers.
This enables us to:
Develop Marketing and Selling Strategies Advise on Shelf Placement, Cross-Merchandising and Endcaps Provide a consulting role for our buyers as needed
Demo programs are developed by working with principals. Demo activity is monitored. Reports are available to our principals upon request.
Store Events - We support retailer events by providing Point of Purchase materials and samples.
Grand Openings Taste Fairs Customer Appreciations Athletic and Charity Events
Distributor Coverage - Choice Marketing regularly visits regional distributors to arrange promotions, monitor the growth of each line and work creatively to increase sales. Regional and National Shows - Choice Marketing participates in regional distributor shows:
Coordinating all organizational aspects of the show Choice Marketing attends all national shows:
Meeting with principals and distributors to address future promotions and program projections Meeting with key retailers and principals
Category Management - Where applicable, we have been responsible for category management, continually monitoring pricing, shelf positioning and SKU placement. Sales Sheets - We create specialized vendor sales sheets and monthly focus sheets which are used as sales tools for Choice Sales representatives and distributor representatives.
They help to provide focus for sales reps and encourage retailers to make volume purchases.
OrdersOrder forms are entered into a database that allows us to report on the following:
New Item Placement Bill-Back Information (product totals per vendor per location)